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How might we simplify our product to concentrate on essential use cases?

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Challenge

At SRF, I was entrusted with redesigning the SRF Meteo weather app, addressing key challenges identified through data analysis and user testing. One major finding was that the app was not effectively serving its primary use cases—namely, offering users quick access to “Today’s and Tomorrow’s Weather” for specific locations. This core functionality wasn’t getting the attention it deserved. The need for a redesign was further confirmed by declining usage data, download numbers, and app store ratings.

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Old design

Process

We followed a rigorous user-centered design process to gain a deep understanding of SRF Meteo users. Incorporating user insights at every stage of the project was crucial to its success. The process included:

Personas
Competitor analysis
Positioning


Workshop
Sketches
Wireframe


User test
Design iterations
Overview

Solution Overview

The primary redesign decision was to shift the focus of the start page. Instead of a weekly overview, we introduced an hourly overview, better aligning with the users’ immediate needs. The app’s interface was also simplified using the Material Design card system to streamline information and reduce visual clutter.
To ensure both new and existing users could navigate the updated app with ease, we introduced an integrated onboarding system. This guided users through key features as they interacted with the app.


Further, not realised iteration ideas


To make the app even more emotional I developed a colour concept that adapts to the weather and temperature.

To take the complexity out of navigation, I developed a concept that would make the 5 main use cases accessible via tabs.

My responsibilities

– Conducted user research to gather actionable insights.
– Led the UX/UI design process, including wireframes, prototypes, and high-fidelity designs.
– Facilitated usability tests to ensure user satisfaction and alignment with real-world needs.