How might we reduce complexity and focus on main use cases?



At SRF, the previous company I worked for, I was given the task to redesign the weather app, SRF Meteo. The analysis of the data as well as user testing showed that the app missed primary use cases, such showing "The weather of today and tomorrow in a specific location" on first hand. The need for a redesign was also evident in the analysis of usage data, download figures and app store ratings. We defined the challenge as: "How might we reduce complexity and focus on main use cases of the SRF Meteo App?"

Old design


The user centred design process helped to get a clear understanding of the SRF Meteo user. User insights in every stage of the projects was crucial for the success of the project.

Competitor analysis


User test
Design iterations

Solution documentation

On the start page, the weekly overview was changed to the hour overview - to match the main use case better. The app is based on the Material Design Card principle to reduce complexity. To help the old and new user understand the app, we developed an integrated onboarding system. It shows the user the main features while using the app.

Further, not realised iteration ideas

To make the app even more emotional I developed a colour concept that adapts to the weather and temperature.

To take the complexity out of navigation, I developed a concept that would make the 5 main use cases accessible via tabs.

My responsibilities

– User Research
– UX / UI
– Usability tests